Posted by on Mar 22, 2016 in Eva's Beauty Tips | No Comments

AnnaLisaAfter2-ColorByMeriKate

“Wash-and-go” hair has become a big trend this season, especially as we transition into the spring/summer months. Many women can see and feel a difference in the texture of their hair as the humidity increases. As such, requests for and questions about Keratin treatments become more frequent at our salons. A seasonal Keratin treatment, when done properly, is great way to eliminate frizz and significantly reduce styling time while getting ready in the morning.

Keratin is a protein which coats the hair, providing instant, yet temporary smoothing results (hair is made up of over 96% protein, or keratin). There is still a lot of confusion and misconceptions about these treatments, as many people automatically think of the formaldehyde-filled products, such as Brazilian Blowout, that became popular when this service was first introduced. In fact, great advancements have since been made, and there are now excellent formaldehyde-free Keratin alternatives that are very effective without the terrible smell and potential side-effects.

One of our favorite Keratin products actually contains silk. The silk treatment works well on all hair types, especially those looking to tame frizz without affecting one’s natural curl pattern. It is also very beneficial for those who work out regularly as this treatment does not require the typical 48 hour window of downtime for washing the hair. Its effects typically last about 3-5 months depending on how often you shampoo.

To book a complimentary consultation with one of our keratin specialists, simply email us at reservations@evascrivo.com or call us directly at (212)677-7315.

Photo Above: Color by Meri Kate O’Connor.

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